The actual text which one sees in hyperlink is known as anchor text. It is also referred as phrase linking. It is one of the most significant elements for improving the raking of a website on all search engines like Google, Yahoo, Bing and AOL. In short, it can significantly influence the position of webpage on search engine result pages (SERPS). In anchor text, the role of keywords is quite high as without them, it is useless to think of improving the ranking. Always use the technique with it in a best possible way to get the best and fruitful results.
With the help of relevant keywords, it assists to pull more and more crowd to the website which eventually helps to enhance the website ranking. Mainly, having keywords in anchor text help people across the world to search any particular thing by typing the keywords or a word on the search engines to get relevant information related to that. Once a person enters any desired keyword on search engines, several webpage links appear at the screen instantly and that’s the biggest advantage of having keywords in phrase linking. To get more benefits out of the hyperlinks, put it on the top left or the bottom right of your website’s pages.
Anchor Text Optimization is another essential point which one has to understand deeply. People should know how to do and what’s the benefit of it. There are two ways of optimization – internally and externally. With internally optimization, there are hyperlinks within a website to go from one webpage to another webpage without typing any extra word to move onto that position. Similarly, any website which uses inbound links to optimizing text is the process of external text optimization. There is no need to be worried if you do not have many links in your website as one can easily build the same with the help of directory submissions. There are a number of directories available which enable one to use any text link for optimization.
Besides that, navigation map or the site map is also an important element of anchor text as all the search engine spiders use it. Don’t be hesitated and use proper and relevant links in the website whenever there is a need of the same as it makes a website more attractive and user-friendly. With the help of Google Webmaster Tools, one can track all the phrase links or the text quite easily. The text optimization is also very useful for SEO purpose as it helps to transfer the traffic to your website efficiently. So, use the best and high quality links with anchor text to give a new height to your website.